Although women only account for 50.8% of the population and 50.5% of licensed drivers, ladies influence over 80% of car purchasing decisions. Yet over three quarters of females won’t visit a dealership or repair shop unless they are accompanied by a man simply because they lack the knowledge and confidence to effectively communicate their car care needs.

Ladies, Start Your Engines is an interactive automotive maintenance and knowledge class designed FOR women and girls of all ages BY one of the industry’s leading female automotive experts. Leveraging over 30 years of automotive experience, Lori Johnson provides hands-on exposure to basic car maintenance in the safest possible environment.

Using real-world examples, Lori demonstrates basic maintenance checks that anyone can perform and offers advice for adjusting when things don’t go as planned. LSYE classes empower the less-mechanically-inclined to effectively communicate their car care needs, understand the jargon mechanics use, and even perform light automotive maintenance on her own.

Boost your Car Care Confidence with Ladies, Start Your Engines. Contact us to host an event or find out when we’ll be in your area!

HIRE LADIES, START YOUR ENGINES!

Schedule a speaking engagement or Car Care Confidence class at your facility or event.

BENEFITS OF OFFERING A LSYE CLASS

Attract and empower female customers with basic vehicle maintenance knowledge

 

Who We Have Worked With

LSYE is for everyone. Explore some past venues where we’ve taught classes

 

What People are saying

Find out what past hosts and participants say about LSYE classes

 

VIDEOS

Watch LSYE’s quick tips to boost your Car Care Confidence

GALLERY

Catch a glimpse of empowered participants during recent LSYE classes

GREASE MONKEY FOR MOMS

Access tips and resources for keeping your children safe and entertained while you're driving

CONTACT US

How can we help empower your female customers? We work with companies, organizations, groups and repair facilities all across the United States. Book a LSYE class in your facility by emailing us today!

EMAIL: info@ladiesstartyourengines.com